Last updated: January 2026
Your privacy is important to us. This policy explains what information we collect when you shop for fishing rods, reels, lures and other tackle, how we use it, and what choices you have. By using our site, you accept the practices outlined here.
When you order fishing gear or get in touch, we collect what you share — your name, email, delivery address, and payment details. We also gather technical information like your browser and which pages you visit, so we can make shopping for your next fishing rod or tackle box better.
We protect your payment details with industry-standard encryption and process all transactions through trusted payment providers. Your card information is never stored on our servers, and your fishing gear order is handled with complete confidentiality.
We use cookies to remember your tackle preferences, cart contents and browsing history. This helps us show you relevant fishing rods, reels and lures when you visit. You can control cookies anytime through your browser settings.
You can request to view, update or delete any personal information we hold about your account or orders at any time. Contact us and we'll help you straight away.
Questions about our privacy policy? Reach out via our contact page and we'll get back to you as quickly as we can.